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The truth: I don’t love selling myself.
Julie Beckett 9/23/25 Julie Beckett 9/23/25

The truth: I don’t love selling myself.

It's very hard to not feel like I'm giving “look at me” energy.

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Getting rejected?
Julie Beckett 7/10/25 Julie Beckett 7/10/25

Getting rejected?

It's not the best.

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Stop pinning, start creating.
Julie Beckett 6/11/25 Julie Beckett 6/11/25

Stop pinning, start creating.

It’s easy to confuse inspiration with progress.

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Teamwork makes the dreamwork
Julie Beckett 5/20/25 Julie Beckett 5/20/25

Teamwork makes the dreamwork

I realized how much I miss being part of a team.

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Brand strategy IS your business plan.
Julie Beckett 4/28/25 Julie Beckett 4/28/25

Brand strategy IS your business plan.

It makes it so much easier to stay consistent which will foster purpose and growth.

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Quietly launching something new
Julie Beckett 3/10/25 Julie Beckett 3/10/25

Quietly launching something new

For entrepreneurs who aren’t ready for full custom work yet.

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That feeling when you book a 3 week trip with your family.
Julie Beckett 2/10/25 Julie Beckett 2/10/25

That feeling when you book a 3 week trip with your family.

This was NOT possible at my 9-5!

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Strategy isn’t the opposite of creativity.
Julie Beckett 1/9/25 Julie Beckett 1/9/25

Strategy isn’t the opposite of creativity.

Your best ideas hit harder because they’re rooted in strategy.

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Don’t start with what you offer, start with what they need.
Julie Beckett 10/16/24 Julie Beckett 10/16/24

Don’t start with what you offer, start with what they need.

Dear entrepreneurs, your services or products are not the star.

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When your business runs with intention, you get to live with more spontaneity.
Julie Beckett 8/22/24 Julie Beckett 8/22/24

When your business runs with intention, you get to live with more spontaneity.

The more I’ve built systems into my business—with structure around my offers, processes, and boundaries —the more space I’ve opened up in my actual life.

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It’s time I take my own advice about boundaries.
Julie Beckett 7/19/23 Julie Beckett 7/19/23

It’s time I take my own advice about boundaries.

 “Scaling” might feel like it should mean more. More clients. More offers. More hustle. But what I already know is that it actually means less.

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⭐️ Gravy doesn’t fix dry turkey. Logos don’t fix bad branding.

👉🏻 The foundation needs to be solid for the the dressing to shine!

🙏🏻 I’m not quite sure what we’re celebrating this week, but enjoy your loved ones if you&r
⭐️Your most underrated business asset is brand clarity.

* When you know exactly who you are, what you stand for, and who you serve, every decision becomes easier. Your messaging lands, your visuals feel intentional and consistent, and your audience
⭐️Steal these color combos for your next project!

👉🏻 Color sets the tone before your words ever do. These combos are designed to feel grounded, warm, and familiar. The visual version of comfort.

🤘🏼Save this post for the next time you need some

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Your semi-regular dose of insight on branding, entrepreneurship, and building a business that actually fits your life — not runs it. You’ll get practical tips, honest reflections, and a look at how strategy and real life overlap. Plus, you’ll be the first to know when new services, tools, or products drop. Useful? Hopefully. Overwhelming? Never.

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