The truth: I don’t love selling myself.
It's very hard to not feel like I'm giving “look at me” energy.
Brand strategy IS your business plan.
It makes it so much easier to stay consistent which will foster purpose and growth.
Quietly launching something new
For entrepreneurs who aren’t ready for full custom work yet.
That feeling when you book a 3 week trip with your family.
This was NOT possible at my 9-5!
Strategy isn’t the opposite of creativity.
Your best ideas hit harder because they’re rooted in strategy.
Don’t start with what you offer, start with what they need.
Dear entrepreneurs, your services or products are not the star.
When your business runs with intention, you get to live with more spontaneity.
The more I’ve built systems into my business—with structure around my offers, processes, and boundaries —the more space I’ve opened up in my actual life.
It’s time I take my own advice about boundaries.
“Scaling” might feel like it should mean more. More clients. More offers. More hustle. But what I already know is that it actually means less.