Trillium Expeditions

I had the honor of working with this hard working group of women who are building an educational backpacking expedition company that aims to connect youth to community, place, and self. This female owned business offers various 3-5 day backpacking trips in the White River National Forest, exploring the Eastern Flattops area, along three different trailheads.

Our aim was to create a visual identity that is Friendly, Motivational, Educational, Fun. Leaning into their approach to the Trillium name helps bring focus to their three pillars; community, place, and self, as well as the three women who lead it.

BRANDING · WEBSITE DESIGN

Two different logo designs for Trillium Expeditions, one with a colorful flower and the other in black and white with a background of hikers and a trail sign.
Travel brochure cover for Trillium Expeditions featuring outdoor adventure scenes, a color palette, and typography samples.
A visual infographic titled 'Tallium EXPEDITIONS' displaying five color-themed segments with labels: Salmon, Warmth, Moss, Leaf, Deep River, Rain, Sand, Petal. Each segment has a color swatch, name, HEX, CMYK, and RGB color codes.
A collage featuring outdoor adventure and community themes, including three hikers walking uphill on a sandy trail, a person in a white Tullium Expeditions shirt in a garden, a scenic mountain landscape with a rainbow, and various graphic designs related to exploration and connection.
A hiker with a backpack and hiking gear in a mountainous landscape with a cloudy sky.
A person wearing a white T-shirt with 'Trillium Expeditions' logo and red bandana, standing outdoors among green foliage and pink flowers.
Website homepage for Trillium Expeditions featuring outdoor adventure activities like backpacking trips, hiking, and camping in national forests.
More work

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