Free tools & resources
Actionable guides and workbooks to help you master your branding.
If making an effective brand feels overwhelming, use these free guides and workbooks to help you dig deeper into the strategy behind a great brand. You deserve something that truly reflects your vision, communicates correctly to your audience, and brings real value to your business.
I've created these free resources based on a lot of the upfront strategy work that I do in my branding services. I hope you find them helpful in better understanding your brand and what it needs!
FREE GUIDE —
8 Questions to Answer Before You Hire a Designer
I don’t want you spending thousands on something that doesn’t work. Hiring a brand designer is a significant investment. The difference between one that changes your business and one that leaves you with pretty files you’re not sure how to use almost always comes down to what happened before the design started.
These are the eight questions that separate a brand built to last from one you’ll need to redo. Answer them yourself before you start. Ask them of any designer you’re considering.
BONUS! Designer Red flags and green lights
FREE WORKBOOK —
Write Your Brand Purpose Statement in One Sitting
A step-by-step worksheet for founders who keep putting off defining the clarity they need to grow. Your brand purpose statement is the anchor for everything you build. We’re going to work backward from what you actually believe to what you actually want to say. By the end, you’ll have a one-to-two sentence purpose statement that captures what your business stands for and why it exists, in language that sounds like you, so that all of your business decisions can ladder up to that. So all of your work can actually be working for you.
FREE WORKBOOK —
The Brand Health Checklist: 7 Elements to Evaluate Today
A workbook to guide founders to assess where their brand is leaving growth on the table, and how to fix it. Inside, you’ll evaluate the core elements that influence credibility, clarity, and consistency, so you can see exactly where your brand is helping your growth, and where it’s quietly holding you back from scaling your business.
FREE GUIDE —
Should You Rebrand?
An honest guide to knowing when it’s time and when it isn’t. This decision-tree style guide helps founders figure out whether what they need is a full rebrand, a refresh, a new website, or something else entirely. It covers the signs that it's time, the signs it isn't, and what to do in each scenario. The feeling to rebrand is worth paying attention to. The mistake is assuming the answer is always a full rebrand. Sometimes it is. Sometimes what you need is smaller. Sometimes what you need is completely different. This guide helps you figure out which.
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MEET JULIE —
A branding designer who is obsessed with strategy believes in fulfillment in work and in life.
I left a decade in corporate after a project presentation moment that broke something in me for good. Now I build brands around a belief: that the work you do every day should feel worth doing. Starting with who you actually are, ending with a system you actually know how to use.