Let’s get Brand Wise

An overly purposeful bevy of brand defining.

Brand Wise

A service for the founder ready to stop guessing and start showing up with clarity.

This is the brand that keeps up. Built to reduce decision fatigue and bring consistency to everything you put out, this package gives you the strategy, visuals, and tools to finally feel aligned and in control.
You’ll walk away with a user-first branding guide and toolkit that reflects who you are now and where you’re going, making your growth and applications of your brand easy.

Before

You’re unclear on what your brand actually stands for — so showing up consistently (and confidently) feels like a guessing game. You spend too much time second-guessing and not enough time moving forward.

After

You’re grounded in your brand’s purpose and personality — and it shows. Every decision feels easier, every touchpoint more cohesive, and your brand finally reflects where your business is headed.

Efficient branding for busy founders

I talk about system-based branding a lot—and for good reason. Building a brand without first unearthing your “-ness” is like decorating a house with no foundation. I believe in fundamentals over trends, strategy over surface, and frameworks that make your brand work for you—not create more confusion.

I am so wildly & ridiculously focused on solutions. It’s all I know and it;s how I help you build something that actually supports your business.

A great brand isn’t just a pretty logo—it’s a tool. It should clarify what you do, why it matters, and why your audience should care. And it should be easy to use. What’s the point of receiving beautiful brand files if they just sit in a folder, collecting dust?

Brand Wise is designed to give you both clarity and confidence. You’ll walk away with strategic messaging, visuals with purpose, and a full system you can actually apply. Because when your brand is aligned, decision-making gets easier, marketing flows, and your business feels like it finally has a backbone.

You’re building a business that fits your life—not one that runs you into the ground. Let’s build a brand that makes that possible.

My Process

01.

DISCOVERY

After your inquiry lands in my inbox, we’ll kick things off with a call to chat through your goals, timeline, and brand needs. I’ll send over a proposal that outlines all the details — scope, timeline, and payment plan included. Once approved, you’ll get access to our shared Notion hub (aka your project HQ) where we’ll keep everything organized. You’ll sign the contract, upload any assets I need, and then we’re officially rolling.

02.

RESEARCH & MOOD

Next, you’ll complete the Brand Persona Questionnaire — this is where we dig into the heart of your business: your values, purpose, and where you’re headed. I’ll pair your answers with market research to create a strategic mood board that sets the tone visually. This step makes sure we’re aligned before any design begins. (Up to 2 rounds of revisions here if needed.)

03.

DESIGN

Once we’ve nailed the visual direction, it’s go time. I’ll design a full brand concept that brings your business to life — complete with all the elements in your package so you can see the full picture. You’ll have up to 2 rounds of revisions to fine-tune it until it feels just right.

04.

DELIVERY

After final approval, I’ll prep your complete brand toolkit: a day-to-day quick sheet, detailed brand guidelines, all your final files, and a wrap-up PDF to help you use it all with confidence. We’ll wrap with a hand-off call to make sure you know how to bring your new brand into the world.

DESIGNED BY SOMEONE WHO GETS IT —

Meet Julie

I care very deeply about helping people live their lives to the fullest - and for entrepreneurs, that starts with an effective brand.

Brand Wise

3 Week Timeline

Includes:

+ Brand Persona Discovery
+ Market research analysis
+ Brand Mood Board
+ Full Custom Logo Suite
+ Typography System
+ Color Palette
+ Image direction complete with 8 royalty free images for use
+ Define voice
+ Taglines, CTAs, common content pillars, and other brand messaging
+ 7 Social Media Templates and Profile Images
+ Day-to-Day Brand Quick-Sheet
+ Extensive Brand Guidelines

$6,500
Payment plans available

Brand Wise.

Please fill out some info and I will be in touch shortly!

⭐️ Before you grow, get clear. 👉🏻 It’s not just about making your brand prettier, it’s about making it WORK. 👉🏻 The more frameworks you define for your brand, the easier it becomes to scale, delegate, and show up consistently witho
⭐️ Your “-ness” isn’t just what makes you unique, it’s what makes your brand WORK. 👉🏻 when your brand is rooted in who you really are, using it clicks faster, feels easier, and your audience actually gets it. 🤘🏼It&rsquo
⭐️ Working with me means more than just checking boxes. 👉🏻It’s about uncovering what makes your brand truly you, then following my straightforward process to bring it all to life. 👉🏻No confusion, no guesswork — just a brand and webs

HEY, ENTREPRENEUR —

Ready for a brand that saves time, supports growth, and actually feels like you? Let’s make your brand the easiest part of running your business.